Insight:

The starting point for many projects. By profiling your customer base we can understand who your customers are and use trend analysis to show how they behave.

Segmentation:

Classifying your customers around their needs, preferences and value so you can make better informed strategic decisions and differentiate your communication to resonate with customer segments.

Propensity Modelling:

Predict the IF and by HOW MUCH to aid planning and increase operational efficiency. Knowing who to target can help make an ROI positive.

Customer Journey:

Piece together your digital clickstream data to understand customer pathways through your web and app to optimise funnel progression.

Next Best Action:

Identify the best cross-sell, up-sell product and when to promote it to gain maximum customer response.

Websites for Local Causes:

If you found this page via a link from one of our local causes websites, then yes we build simple effective websites to support good causes in Oxfordshire.